iPod+Nike… iWay

Last week I ricived an e-mail form Apple showing a new product made by the collaboration between Apple and Nike. The project is based on a different use of the I-pod, you can use it connected with nike sensor, so you can run listenig music, take data of your path, your heart-beat, time…

Now I would like to show you a project that Riccardo Perello and me have made in 2004.
For the course of “design du produit” (product design) at Strate College we had to choose two brands (better if from different area) and think about a (five years)product that could born from the aim of the two.

The name of our project was iWay, because it was a new generation iPod think for runner. The shape was the ipotetical result of the aim of the two brand.
What this object does is almost the same of the product that nowadays have created apple and nike. Of course the technology we thought to put inside, and the way it works were different but the aim is not faraway. It’s nice to see that your intuition where not wrong, and even if your teacher said you “you are going too far, I asked you a project for next 5 year, not 10!” now, that only 4 year gone by, that project is real.