Toyota: Window to the world

25 07 2011

Apparently the last NDA i signed is going viral, so I guess I can talk about it!


I’m prout to say that I was in the team that created “Window to the world” at CIID for Toyota.
More info here!


Can’t stop doing…

15 03 2011

The worst (and sometime the best) part of freelancing is that you can have a working day empty between one thing and another… but your mind cannot stop, and you fill that time with the most various things.
This time was the turn of “make a new case for my laptop”  project.

Well, it’s not that I want to promote this case as a design piece, but this give me an opportunity to talk about something else.
I’ve been asked so many time: “do you feel you can say you’re a designer?” my answer is ” I think I couldn’t be anything else”. I love projects. This case it’s an example. I thought about it for some days, I thought how it should be and look like, and then I could have sat and do it…no. I didn’t. I sketched it!

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24 02 2011

Washsurfing it’s a service that allow to share private washing-machines.
This concept was developed in three days during the IxDa11 student competition, the general topic was “use, not own”. Thanks to this concept I won the honorable mention, but beside the prize it has been an amazing experience.

I got in to the finals thanks to a project called Laundrym, a pretty complex project that tried to transform Laudromat in social shared spaces.
I kept those three days to review the ground research that I had to explore a different approach, and start to build something much simpler, and that could be realized now.
Sharing an heavy object as a laundry has different implication than landing an hairdryer because it’s heavy! You are stuck in a physical space with somebody: this could be a problem, but what if we see it as an opportunity?
I really believe that sharing it’s a matters of behaviors before than sharing the real object. Sharing it’s something that we’re not trained to do anymore. In somehow people need to be re-educated to share.
People don’t share anymore because (maybe) it’s not needed, and so we don’t know who live next door, but we miss the fact that we don’t know who’s our neighbor, because this could make us feel more safe for example.
There is a lot of things that we miss from the past, I’m often asking to myself if the improvement of technology can give us those things back… things that people feel they lost because of the technology improvement.

During the conference I had the opportunity to attend the keynote talk by Richard Buchanan, and he said something that made me think a lot, and express something that I had in my head but I couldn’t find the way to say it, and for sure a way that is as good as his: “…we are not building interactions between people and things, but we are building interactions between people through things…”

k.rings selected!

19 04 2010

K.rings have been published on “La fabbrica delle idee”!

One year ago I took part to a competition (Made in Macef) with this project, and now is on sell!
You don’t find your keys? Phone them!


17 03 2010

The ‘Sidetrack’ table peripherally records you as you work in the home, tracing a pattern as you move from space to space. Markers plot this pattern as the table spins, oscillating in time with your movement between rooms. Sensors are placed in the areas you want to observe, for example the desk, or the kitchen.  By placing tags on the table, you purposefully work towards set tasks, with the patterns reflecting the journey towards these objectives. In this way, giving value to the intangible effort and pockets of time you devote whilst working from home.


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29 01 2010

Asha is an iPhone application that helps reunite families and loved ones torn apart by disasters and conflict. Using simple Bluetooth technology, Asha allows rescue workers and refugees to collect names and locations of people they meet and sync them across platforms- independently of a functioning communication infrastructure. Meeting a person who is missing a loved one, the resulting database can be searched – revealing where and when the loved one was in the vicinity of an Asha equipped phone.

Asha was designed in response to the overwhelming amount of refugees and internally displaced persons in the world. Estimated at 42 million* worldwide, this number represents not only human tragedy at the global scale, but also the tragedy of thousands of families torn apart while fleeing from disaster or conflict areas. Often stuck in camps and shelters where communications are severely limited, people are forced to carry the immense mental burden of not knowing where their relatives or loved ones are – sometimes for years at a time.

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17 01 2010

Keepclose is a virtual keepsake  box, thought to collect memory during a precise period of time.
People can gift it to someone that’s going though a special moment in their life (travel, live abroad, birth…) to share memory from that time.

Shruti, Dean and me made this project during the first two week of GUI course (with Timm Kekeritz and Frank Rausch – Raureif).
Since we decide to make a apple application, we focused on make the look and feel of the application close to the apple application.